If you only read the information coming from the US one could be forgiven at believing that without social media a recruiter will be out of business.
Well that is just not the case.
While yes the advent of social media requires recruiters to adopt new skills for establishing relationships with candidates. It is not that difficult. To quote our keynote speaker Mark Pesce:
Applying your skills to Facebook or Twitter is no more complicated than learning to use a telephone the same rules apply, just through a different medium.
Theres a perception in recruiting that social media tools are daunting and difficult to incorporate into traditional strategies, when really they are similar to what recruiters have been doing all along. There is no chasm to leap across, just a different set of rules to play by.
Nor is a single strategy the right approach for every organisation. Kell Magowan from Six Figures Blog put it very well in a post last week:
Remember, one size does not fit all for an increasingly customised world.
Is your organization participating? Are the lines of communication two-way or are you still dictating to job seekers? How are you finding out how job seekers want to engage with you?
